The Effectiveness Academy is built around a rigorous curriculum, rooted in Effie Effectiveness Framework, and featuring inspiring business leaders from the Effie network.
Strategic and tactical experts ready to share their leadership mindsets, all complemented by mentored project work tied to live projects or specific business challenges.
What is the Effie Effectiveness Framework?
The Effie Effectiveness Framework is our methodology for identifying and inspiring effective work – evaluating marketing based on its strategic challenge, the insights it uses, the creative idea at its heart and the results it achieves.
It’s a model designed to help you approach any marketing and creative challenge in a simple way. One that’s universally applicable across industry, seniority and sector.
It also sits at the core of the Effie Awards, creating a basis for the effective marketing benchmark.
Four days in–person workshop | Learn to apply marketing effectiveness principles in real-time. The programme is thoughtfully curated to guide you through the Effie Framework, led by seasoned facilitators who bring deep expertise and passion to the learning experience.
gain expert insights through a masterclass in Effie’s Framework for Effectiveness
apply real-time learning through collaborative activities
engage with renowned industry speakers for actionable takeaways
build meaningful connections with cross-industry peers during networking sessions.
Applied learning | Eight week independent project
In the eight weeks that follow, you’ll work independently on a personalised business case, unique to your company and professional goals, leveraging learnings from the week with the support of an industry mentor. Upon successful completion of your independent project, you’ll earn the Effie Effectiveness Academy Certificate, a recognition of your commitment to creating measurable marketing impact.
The Effie Effectiveness Academy is geared towards high-performing marketers with 5-7 years of experience. Marketers of various disciplines and experience levels are welcome to apply.
Founder of THRIYVE
Hayley is a seasoned marketer, consultant, and trainer with a passion for helping teams grow. She specialises in building marketing capabilities that attract, develop, and retain talent – boosting performance to drive business growth.
With over 30 years of experience, Hayley has worked with leading companies and exciting brands, including Tesco, BBC, Coca-Cola, Brand Learning, and Accenture.
Help shape the next generation of marketing effectiveness leaders – while sharpening your own perspective in the process.
Help shape the next generation of marketing effectiveness leaders – while sharpening your own perspective in the process.
Find out more