Why mentor?

  • Shape real careers. You’ll guide early-to-mid-career marketers as they apply the Effie Effectiveness Framework to a real brand challenge. Your feedback actively contributes to their certificate of eligibility, making your role central to their growth.

  • Make a big impact with minimal time. Instead of taking on a semester-long teaching gig, ease into a focused, structured engagement: one intro call, a handful of 1:1 sessions, and a project evaluation – scheduled entirely around you and your mentee's availability.

  • Join a global network of industry leaders. As a mentor, you’ll be part of the Effie Academy community, connecting with peers across more than 126 markets who are driving the same standard of effectiveness in their organisations.

  • Bring your unique leadership perspective. Beyond the case project, mentors share what effective leadership looks like in practice, helping mentees grow as well-rounded marketers and stronger strategists.

What you’ll do as a mentor

The mentorship works as a dual commitment:

1:1 Mentorship

● A 15-minute introductory meeting to kick things off.

● At least 3 mentoring sessions (45–60 minutes each) – you’re welcome to do more.

● At least one session to discuss and refine the mentee’s case project draft.

Photo of 1:1 mentoring workshop

Case Project Assessment

  • Evaluate the 2026 Effie Effectiveness Academy cohort’s final case project against the Effie Framework.

Your commitment at a glance

Bootcamp – Masterclasses and a team challenge, 13–16 October 2026

Mentor–Mentee introductions – October 2026

Mentorship sessions (min. 3 sessions), October – November 2026

Case projects due – December 2026

Mentor assessments – January – February 2027

Award certificates – March 2027

The total time commitment is about four to five hours spread across five months – one intro call, three or more mentoring sessions and a project review.

Effie Effectiveness Academy