LIONS CMO Accelerator Series
Expand your network, join a global community and meet the CMOs of tomorrow.
Known as Cannes Lions' premier learning experience for senior marketing leaders, over 500 alumni from 50+ countries have joined the two-day CMO Accelerator since 2013.
In November 2025, the CMO Accelerator will host its first London and São Paulo Editions, attracting some of the world's largest brands for two days of thought leadership, inspiration and networking. Step up and take your career to the next level with mentorship from Fernando Machado.
Learn more about the LIONS CMO Accelerator Series and how we support businesses to install commercial creativity as part of their infrastructure, raising its profile and measuring its impact.
São Paulo Edition: 13–14 November 2025
Location: Central location to be revealed soon
London Edition: 17–18 November 2025
Location: MSQ Partners, 34 Bow St, London WC2E 7AU
Full access to the CMO Accelerator Series includes:
The CMO Accelerator Series will be led by Fernando Machado as Programme Director.
Fernando is a visionary global marketer who believes creativity drives competitive advantage. Renowned for shaping distinctive brands, he leverages deep consumer insight, innovation, design, and strategic marketing to fuel business growth.
Winner of 200+ Lions, Fernando is the former Chief Marketing Officer at RBI (and Burger King), former Chief Marketing Officer at Activision Blizzard and co-founder of the LIONS Growth MBA.
The two-day curriculum will cover exclusive talks from world-class industry leaders, including:
The Role of the CMO Today: How the function is evolving in a complex, creativity- driven marketplace
What it takes to win a Lion: Behind the scenes with Cannes Lions Winners and LIONS Presidents and Jurors
Manage your creative self: Take charge of your career
Brand marketing hot shots: What do they want from their CMO?
Inside the creator mindset: What CMOs need to know now
You are also accountable for some, if not all, of the marketing/brand-building strategy and capability within your organisation.
You’ll operate within Latin America (for the São Paulo Edition) or Europe (for the London Edition).
To find out more about the CMO Accelerator Series curriculum and get details on pricing, please get in touch below: