Cannes Lions, WARC, Effie and Contagious collectively power creative marketing that matters

Creative thinking is one of the world’s most important workplace skills. And it’s not just in Marketing. Nearly 70% of employers say that working creatively will be essential to progress by 2030. And with 50% already embedding lifelong learning into core strategies for growth – self-motivated creative development is set to become a vital part of the everyday.*

But like any skill, it needs constant refinement. Because if you’re in the business of creative marketing – no matter who you are, no matter where you are – you’re always in progress.

Always adapting, always improving, always learning. From the entry-level to the C-suite, continuous improvement is what keeps our industry evolving. Meaningful growth is no longer a nice-to-have. It’s a must-have.

*SOURCE | World Economic Forum, The Future of Jobs Report 2025

LIONS Learning brands featuring the Cannes Lions, WARC, and Contagious logos

Home of world-class creative marketing

Your home for creative marketing’s complete set of digital and in-person learning experiences, delivered first-hand by industry experts associated with Cannes Lions, Contagious, Effie and WARC. Award winners, strategic standard setters and effectiveness pioneers.

Here, your learning’s designed to stay with you for good. To help you establish career confidence and put permanent partnerships in place.

To show you hands-on approaches in pushing for success on the global stage. Whether you’re starting strong or switching speeds, LIONS Learning is your lifelong partner in creativity, effectiveness and growth.

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What makes us different?

We are here to ensure that the entire creative marketing industry is always in progress.

Explore our diverse range of learning experiences, which are laser focused on creativity and evidence-based principles of effectiveness – delivered by the industry's best-in-class.

Our mission is to bring the magic of creativity to the forefront of your career, and your life – with industry-leading experts, delivering insights rooted in commercial impact.

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Don’t take it from us. Take it from our graduates.

Duda Moreira Salles

Creative Director, Terruá

The ‘You’re On The Jury’ experience sharpened my approach to creative effectiveness, helping me lead with greater confidence and strategic clarity. It has been a game-changer for advancing my career and driving meaningful business outcomes.

Michelle Randall Sharnock

Marketing and Strategy Director, HEED

The WARC Master of Attention Measurement taught me so much more about the methodologies and science of real human attention data, and how critical it is for media strategies, planning, buying, creative, and most importantly,
for effectiveness and business outcomes.

Andreas Mielenhausen

Former Creative Lead, Google

The LIONS Master of Advertising Effectiveness is a great tool for any marketer. It’ll help you understand advertising better and, most importantly, help you improve what you are currently doing.

Ricardo Escobar

Content Copywriter, Digitas México

Every lesson inside the Contagious Creativity Fundamentals is full of valuable insights that help you better your craft.

Liz Kaiser

Former VP Marketing, CoreTrust

The LIONS Master of Cultural Influence is a must for marketers and brand leaders looking to create work that doesn’t just reach audiences but truly resonates.

Emma Bloemhof 

Head of AV, Wavemaker

The WARC Master of Attention Measurement course was a
great course to get up to speed in the business
of attention in advertising. The combination of research with practical insights make this
course applicable to real-world challenges.

Rafael dos Santos

Marketing Manager, Centauro

The LIONS Creative MBA was a breath of fresh 
air for any marketing professional,
 whether you’re from a traditional
 or more modern background, to
 drive any business goal or sales
 journey forward.

Napatsa Ratanapruks

Creative Communication Planner, Vero-Asean

The LIONS cMBA was a game-changer for me, completely shifting how I see the creative world and motivating me to keep pushing my limits. Most importantly, the LIONS cMBA created
 a warm, supportive community that made the whole experience incredibly rewarding.

Ella Harle

Social Strategy Consultant, PepsiCo

Both Marcus Collins' lectures and podcast interviews were
so incredibly informative, connected and relevant, drawing on insights from top professionals across
the marketing and advertising industry.

Caroline Hugall

former Group Brand Strategy Director

The content in the LIONS Master of Advertising Effectiveness is insanely valuable. Every marketer needs to do this course as it raises the bar on effectiveness across the board.

Jessie Abdallah

Creative Strategist, Digitent World

The Contagious Creativity Fundamentals was a crash course in making ideas stick—bold case studies, sharp insights, and smart frameworks that actually work.

Camila Oliveira

Social Media & Community Manager, Metacore Games

I highly recommend the LIONS cMBA to anyone looking to move beyond merely ‘thinking outside the box’ and find ways to smash the box and turn it into something entirely new. It was a transformative experience that has enhanced the way I think and work.

Serena Abi Aad

Freelance Creative Director and Film Director.

The LIONS cMBA was like a creative bootcamp for my brain. It wasn’t just about learning; it was about unlearning, questioning, and reshaping
the way I approach creativity, strategy,
brand storytelling and impact.

Rachel Yates

Senior Account Manager, Mindgruve

The Master of Advertising Effectiveness was pragmatic, and easily applicable to real-world challenges that marketers face.

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LIONS CMO Accelerator Series

Meet the CMOs of tomorrow, today.

Take your career to the next level with mentorship from programme director Fernando Machado and some of the biggest names in marketing.

Reserve your place

Who are our courses for

For creatives

Developing your creative excellence skills and thinking with us provides you with insight into how the world’s best work was made and signed off, and a tool kit full of habit-forming techniques instead of theory. So you – and your agency – get recognised, retained and rewarded.

For marketers, strategists & planners

Learning with us will help you on your path to utilising creativity from start to finish. Giving you a toolkit that will help you prove the business case for creativity, understand how effective work happens and create the conditions for your team to achieve it.

Why choose LIONS Learning?

  • Our references are based on real-world examples, layered with expertise from industry leaders

  • Backed by over 70 years of setting the creative benchmark, our bank of impactful work is the world’s biggest – packed with data and insights on what makes creativity truly excellent

  • Our position at the intersection of the industry will show you both sides of the coin, for stronger client–agency relationships down the line

  • Learn with the best from every corner of the world. Talent, tutors and experts who will leave you with knowledge, and a network, for life

  • Our objective take on effectiveness has dissected every piece of effective marketing. We’ll help you do the same by ensuring your learning is led by substance, not just style

Want to know which course is the best option for you and your team?

Fill in the form and a member of our team will be in touch to discuss your best options

 

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