Need to accelerate your knowledge of how creativity works?

Join Contagious editorial director, Alex Jenkins, for a rapid sprint through the Creative Accelerator, including why the course was created, who it’s for, what it covers, and get a sneak peek into some of the course content. In this session, we’ll be looking at why creativity is so effective, what’s stopping you from achieving it, how other brands have deployed it effectively, and ultimately find out if this course is for you. You’ll get a chance to ask Alex any questions you may have… ideally about the course.
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Contagious Creative Accelerator

Our video-based course is designed to be taken over six weeks, with approximately 1 hour of learning each week. With over thirty bite-sized lessons, the content is designed to rapidly upskill junior-to-mid level creatives and strategists with the knowledge and tools to create contagious ideas.

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What does the six week programme look like?

Explore the research and science that shows why creativity is critically important to effective marketing. Plus, the dangers and biases against creativity that often stand in the way.


Learn how theories about how creativity works have changed over the past century, how this is reflected in the most celebrated campaigns, and how brilliant ideas all have certain traits in common.


Discover why developing your own creative judgement is one of the most important things you can work on. And get acquainted with our Contagious framework, which will help you do just that.

See how a clear organising principle unlocks opportunity, unifies creative ideas and builds meaningful brands over the long-term. With deep dives on Pedigree, Dove and Ikea


Uncover why many of the most creative campaigns start as an unconventional, difficult and often disruptive question – with case studies from Burger King, Domino’s and Liquid Death.

Our Culture Framework helps brands tackle one of the toughest feats in marketing – becoming part of the cultural conversation. Drawing on analysis of Tide, NRMA and Bodyform, you’ll learn how to successfully tap into culture.

There are a wealth of ways for marketers to imagine their way out of the toughest briefs. This section will help you build your own tactical toolkit, brought to life by a range of work from various sectors.

To get you fully up to speed with the world of marketing, this module provides a deep dive into a selection of the most notable campaigns of the last 18 months, with insights revealed by the campaign creators.

Event details:

  • Title: Learn the principles of contagious creativity

  • Date: 10 October 2024

  • Time: 9:30am EST / 14:30pm BST / 15:30pm CET

  • Location: Goldcast (link provided upon registration)

Transform your career.

Learning opportunities from LIONS offer a blend of theory and practical elements from globally-known practitioners
– leaving you ready to progress your career in creativity.
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