Fast track your strategic intelligence and accelerate your knowledge of contagious creativity on the revamped Creativity Fundamentals six-week online programme. Learn the insights behind some of the best campaigns directly from the creators, and take away frameworks and tools that will help you create breakthrough ideas for your clients.
The Creativity Fundamentals are designed to help you rapidly upskill with an understanding of the industry’s best campaigns, need-to-know brand case studies and seminal research. All underpinned by key marketing theories and behavioural principles. Hear from Contagious editors and strategists, who’ve assembled to impart their own knowledge, along with the wisdom of some of the smartest people in the industry.
Finish this compact training equipped with the foundational knowledge, skills and tools you need to create strategies and campaigns that break through.
The Creativity Fundamentals is primarily a foundational kickstart for junior-to-mid level creatives and strategists.
Creatives choose this course to build up their knowledge of world-class campaigns and case studies, understand what the benchmarks for brilliant creativity look like, learn frameworks for how to evaluate creativity, and discover tactics for cracking briefs.
Strategists choose this course to understand the core theories of advertising, learn the insights behind landmark campaigns, and discover precedents for how other people have creatively overcome the marketing challenges they’re facing.
Analysis behind the best work. The course provides insight and knowledge not available anywhere else, all based on original and exclusive interviews conducted by Contagious.
Contagious frameworks and tools. You’ll have access to proprietary Contagious frameworks, including how to evaluate creativity and how to be culturally relevant. Contagious has a global reputation for evaluating and analysing creative work, which is taught so users can apply it when generating and evaluating their own ideas.
CPD Accreditation. The course has been fully accredited by the independent CPD Standards Office, so you can trust that the training you’ll receive is of the highest quality.
Ready to go? Get started below.
If your company is funding you, or you are interested in a group booking, we’re on hand to talk you through your options.
Explore the research and science that shows why creativity is critically important to effective marketing. Plus, the dangers and biases against creativity that often stand in the way.
Learn how theories about how creativity works have changed over the past century, how this is reflected in the most celebrated campaigns, and how brilliant ideas all have certain traits in common.
Discover why developing your own creative judgement is one of the most important things you can work on. And get acquainted with our Contagious framework, which will help you do just that.
See how a clear organising principle unlocks opportunity, unifies creative ideas and builds meaningful brands over the long-term. With deep dives on Pedigree, Dove and Ikea
Uncover why many of the most creative campaigns start as an unconventional, difficult and often disruptive question – with case studies from Burger King, Domino’s and Liquid Death.
Our Culture Framework helps brands tackle one of the toughest feats in marketing – becoming part of the cultural conversation. Drawing on analysis of Tide, NRMA and Bodyform, you’ll learn how to successfully tap into culture.
There are a wealth of ways for marketers to imagine their way out of the toughest briefs. This section will help you build your own tactical toolkit, brought to life by a range of work from various sectors.
To get you fully up to speed with the world of marketing, this module provides a deep dive into a selection of the most notable campaigns of the last 18 months, with insights revealed by the campaign creators.
We’ll show you the ‘best of the best’ creativity, giving you an unrivalled knowledge bank of standout ideas and an understanding of why they work.
Through interviews with the people behind the ideas, you’ll learn how groundbreaking campaigns came to fruition and how brilliant brands are built over the long term.
Using Contagious' proprietary frameworks and a range of interactive exercises, you'll learn how to effectively evaluate ideas and hone your own creative judgement.
Seats start at €579 / £499 / $649. If you are a member of Contagious IQ, you are eligible for a discount. Contact our team to discuss group pricing and available discounts.
The time commitment is approximately 8 hours over 6 weeks. The course is mainly video-based and complemented with multiple choice knowledge tests at the end of each module, additional reading and a live session in the final module.
No - but there are tests at the end of each module. You need to score 80% or higher in these to progress to the next module.
Yes. This course has been fully accredited by the CPD Standards Office, meaning that anyone completing the course can record it as 7.5 hours of continuous professional development.
If you have any questions or need assistance, please contact [email protected] and we’ll be glad to help.
