The LIONS Growth MBA is a new course from globally acclaimed CMO Fernando Machado and LIONS Learning – where you’ll learn how to make creativity your competitive advantage.

In 11 modules spanning a 12-week course, one of the industry’s most awarded marketers with over 200 Lions won shows you the secrets of modern marketing. The format of this course includes a mix of masterclasses, live sessions and 11 iconic industry special guest interviews.

Fernando Machado

Fernando Machado is a visionary global marketer with a passion for cultivating brands and driving business growth. Over the years, he has garnered a distinguished reputation for himself and the brands he's helmed, such as Dove, Vaseline and Burger King. Focusing on understanding consumers to create distinct propositions, innovation, design, and strategic marketing approaches.

With more than 200 Cannes Lions Awards and Creative Marketer & Brand Marketer of the year to his name, Fernando is known for pushing creative boundaries to drive business growth. His journey began as an intern, and he climbed the ranks across diverse product categories and brands. Notably, he led ground-breaking initiatives, including Dove’s revolutionary ‘Real Beauty Sketches’, Burger King’s Titanium Grand Prix winning ‘Whopper Detour’ and Gold Lion wins for the start-up NotCo with 'We Didn't Write This Campaign' & ‘Mayo Haters’.

“Grand brand genius”

Avatar

“Top 3 Most Influential CMO in the World”

Avatar

“Most Innovative CMO in the World”

Avatar

“Top 100 Most Creative People in Business”

Avatar

“Rockstar Chief Marketing”

Avatar

The course is aimed at anyone who wants to grow through creativity:

You’ll get dedicated facetime with some of the industry’s most-awarded marketing minds, a practical toolkit for measuring the impact of your creativity, and at the end of it all, a certificate that proves you’re armed with the tools for creative marketing success.

  • Marketers

  • Strategists

  • Planners