For Asia-Pacific's CMOs building the future of marketing


The LIONS CMO Accelerator Singapore Edition is an exclusive two-day leadership experience for senior marketers building brands, driving growth and leading through change.

Presented by LIONS, the programme brings together a select cohort of the region’s most influential marketing leaders. In an intimate, highly interactive setting, you’ll learn from world-class practitioners, challenge your thinking alongside peers and address the critical issues facing today’s CMO.

This is a closed-room experience built for honest conversation, practical problem-solving and meaningful connection. Every session strengthens your leadership, sharpens your strategic perspective and increases your organisational impact.

Places are limited. Join the leaders defining marketing's next era in Asia-Pacific.

Pricing

Participation in this programme is $1,299 (USD).

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How it works

The programme begins at 8:30am on Thursday 15 October, with breakfast provided. Day one concludes at approximately 6pm, followed by networking drinks. Day two finishes at 4pm. All meals and refreshments are included throughout the two-day experience.

  • Before you arrive, we connect with each participant to understand your most pressing strategic challenges – the issues you are accountable for solving.

  • During the programme, you’ll work through these challenges in facilitated roundtable sessions with the Programme Director, ensuring each issue is addressed before you leave. Guest speakers from the senior marketing community across APAC will share proven insights and engage directly with your questions.

  • By the end, you’ll have actionable strategies for driving growth across Asia-Pacific markets, unlocking creative excellence, and strengthening your leadership impact in one of the region’s most dynamic business hubs.

Built around the demands of modern marketing leadership

The CMO Accelerator is deliberately designed around three interconnected pillars. Each one gives you the perspective, tools and confidence to lead with greater creative and commercial impact.

  • Creative excellence

    Strengthen your ability to champion ambitious ideas, build more effective partnerships and enable outstanding creative work to thrive.

  • Future-facing brand building

    Explore the cultural, technological and commercial forces reshaping marketing – and what they mean for your entire strategy.

  • Personal and leadership development

    Develop the influence, resilience and clarity to navigate the C-suite, lead through complexity and sustain your impact in one of business’s most demanding roles.

Meet your Programme Director

Foo Siew Ting

With a 25-year global career spanning senior leadership roles at HP, Unilever, Mars, Diageo, and Fonterra, Siew Ting is a six-time Campaign Asia Most Influential and Purposeful CMO (2018-2024). She scales P&L performance and teams across Asia and globally, blending marketing excellence with operational discipline and human-centric leadership.

As CMO for HP Asia-Pacific, she repositioned HP from a PC-maker to a brand that unleashes human potential – delivering US $2 billion in incremental revenue and propelling HP Gaming from #9 to #1 in North Asia in 18 months.

Today, as CEO of Soul for profit advisory, Siew Ting advises boards and C-suites on uniting technology, purpose, and human insight to drive sustainable growth. An Asian thought leader fluent in four Asian languages, she has contributed to The Drum, Adweek, Bloomberg TV China, WARC, and BBC Asia. As a mother of a 13-year-old daughter, she mentors the next generation of female and marketing leaders across Asia.

Why lead the CMO Accelerator Singapore Edition?

Siew Ting believes Asia isn’t just a growth market for CMOs to navigate, it’s the market defining marketing's next chapter. Her research on China's brand revolution includes what she calls "Chu Hai with Soul" brands – combining Chinese innovation with cultural intelligence. This puts her at the intersection of two forces every senior marketer must understand: the competitive reality reshaping global brand strategy and the leadership disciplines required to respond. As author of “Building Brands with Soul” and a proven operator who delivered US$2 billion in incremental revenue, she brings a tested framework that goes beyond inspiration. She’s here to help aspiring CMOs build the commercial rigour, cultural fluency, and personal resilience to lead with soul and prove it on the P&L.

“There’s never been a better moment to be a CMO, and Asia is where this future’s craft is being written. AI disruption, Chu Hai with Soul competitors, growing pressure to link brand investment to board-level outcomes – these aren't threats. Their rise is exactly why the CMO role matters more than ever. I joined this programme to help the next generation of marketing leaders understand that soul is not soft. It’s a pricing strategy. And Asia, more than anywhere, is where that truth is being proven.”

A quote from Siew Ting
 

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