CMO Accelerator | São Paulo Edition

16-17 November 2026 | Part of the LIONS CMO Accelerator City Edition series

For marketing leaders shaping what’s next in marketing

The LIONS CMO Accelerator São Paulo Edition is a two-day leadership experience for senior marketers building brands, driving growth and leading through change.

Part of the programme’s global series, this CMO Accelerator City Edition brings LIONS’ standard of creative marketing excellence to São Paulo and convenes a select cohort of the region’s most influential marketing leaders. In an intimate, highly interactive setting, you’ll learn from world-class practitioners, challenge your thinking alongside peers and address the critical issues facing today’s CMO.

This is not a conference or a networking event. It’s a closed-room experience built for honest conversation, practical problem-solving and meaningful connection. Every session strengthens your leadership, sharpens your strategic perspective and increases your organisational impact.

Places are limited. Join the leaders defining marketing’s next era in São Paulo.

Pricing

Participation in this programme is US$900 + sales tax. Application is crucial to secure your place in the CMO Accelerator São Paulo Edition. Group pricing is limited and allocated on a first-come basis.

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How it works

The programme begins at 8:30am on Monday 16 November, with breakfast provided. Day one concludes at approximately 6pm, followed by networking drinks. Day two finishes at 4pm. All meals and refreshments are included throughout the two-day experience.

Before you arrive, we connect with each participant to understand your most pressing strategic challenges – the issues you are accountable for solving.
During the programme, you’ll work through these challenges in facilitated roundtable sessions with the Programme Director, ensuring each issue is addressed before you leave. Guest speakers from the senior marketing community will share proven insights and engage directly with your questions.
By the end, you’ll have actionable strategies for driving growth, unlocking creative excellence and strengthening your leadership impact.

Built around the demands of modern marketing leadership

The CMO Accelerator is deliberately designed around three interconnected pillars. Each one gives you the perspective, tools and confidence to lead with greater creative and commercial impact.

Creative excellence

Strengthen your ability to champion ambitious ideas, build more effective partnerships and enable outstanding creative work to thrive.
Future-facing brand building

Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?
Personal and leadership development

Develop the influence, resilience and clarity to navigate the C-suite, lead through complexity and sustain your impact in one of business’s most demanding roles.

Meet your Programme Director

Fernando Machado

Fernando Machado is a visionary global marketer with a passion for cultivating brands and driving business growth. Over the years, he has garnered a distinguished reputation for himself and the brands he's helmed, focusing on understanding consumers to create distinct propositions, innovation, design, and strategic marketing approaches.

With more than 200 Cannes Lions Awards and Creative Marketer & Brand Marketer of the year to his name, Fernando is known for pushing creative boundaries to drive business growth. His journey began as an intern, and he climbed the ranks across diverse product categories and brands. Notably, he led ground-breaking initiatives, including Dove’s revolutionary ‘Real Beauty Sketches’, Burger King’s Titanium Grand Prix winning ‘Whopper Detour’ and Gold Lion wins for the start-up NotCo with 'We Didn't Write This Campaign' & ‘Mayo Haters’.