“To construct great work, you’ve got to deconstruct the greatest work. The LIONS cMBA You’re On the Jury experience gives learners a unique opportunity to do this. In a virtual Cannes Lions Jury room, you get to see behind the curtain and hear exclusively from Jury members and Jury Presidents about the decisions that led to work winning Lions, and the details that led to them being a Grand Prix or a Gold. This exciting collision of identities – student and Juror, explorer and artist – is a fantastic way to unlock your creative giant and learn what it takes to make Lion-worthy work.”

Josy Paul | Chairman and Chief Creative Officer | BBDO India