What is the LIONS cMBA?

cMBA stands for Creative MBA.

This is a 10-week digital course from LIONS, the organisers of the Cannes Lions International Festival of Creativity.

The LIONS cMBA helps creatives and marketing professionals understand the tools, techniques and insights needed to deliver their most impactful work and become creative leaders in their own right.

Participant trialling a digital platform at the Cannes Lions International Festival for Creativity

Why invest in creativity?

The business case for creativity is proven. From our research, we know that brands that predict higher growth for 2024 are 6x more likely to prioritise creativity, and more likely to invest in brand building.

Leaders who believe in creativity have an impact on their company’s KPIs:

  • 67% above-average organic revenue growth

  • 70% above-average total return to shareholders

  • 74% above-average net enterprise value

    Sources: State of Creativity 2024, LIONS Advisory, Forrester, McKinsey and Deloitte

Who is this course for?

For creatives

Gain knowledge on how to evaluate creative ideas, learning directly from leaders who have awarded the industry’s best at Cannes Lions.

Learn tools, techniques and ideas to inspire your creativity and ensure it’s effective.

Understand how to become a true creative leader and help your teams push the boundaries of their work on every single brief.

Create the most important brief of your career – the ‘ME Brief’. Helping you structure your career goals and use the course’s content to meet them.