Build a brand that drives results and develop the creative thinking that sets you apart

LIONS Learning and Brand Innovators have launched The Brand Marketer Academy North America Series – a multi-city learning programme that accelerates the careers of ambitious client-side marketers.

This experience is now coming to cities across North America.

Building on the success of the Brand Marketer Academy at Cannes Lions, the North America Series brings the established programme to new markets in the region. You’ll join an intensive two-day experience that combines world-class content, practical leadership development, and a powerful network of peers facing the same challenges as you.

Since launching in 2011, the Brand Marketing Academy has supported over 450 graduates worldwide – many of them now CMOs, founders and award-winning marketing leaders. The Brand Marketer Academy North America Series expands access to this proven programme while keeping its selective, high-impact approach.

Participant trialling a digital platform at the Cannes Lions International Festival for Creativity

What you’ll get from the Brand Marketer Academy North America Series

  • Career Development | Practical tools and inspiring stories from senior leaders to help you craft the career that’s right for you

  • Brand Strategy and Demand Generation | Science-based modern marketing through real cases and established frameworks

  • Award-winning creative approaches | Strategies for leading teams and partners so you can tap into creativity that drives business and societal impact

  • Mentorship and Leadership Growth | Structured mentorship with senior marketing leaders to accelerate your career and build lasting professional relationships

  • Interactive Workshops with actionable takeaways | Hands-on sessions where you’ll apply frameworks to real business challenges and leave with tools you can use immediately

Who is it for?

This programme is specifically for brand-side marketers who want to learn from the best. Registration is required for this two-day, in-person event. Attendance is at no cost.

  • Mentors

    To be a mentor on our programme you must be:

    ● working in a senior marketing role

    ● working client slide at a company/ brand

    ● available for mentorship sessions taking place on day 1 of the event.

    To apply complete the application form below and you will be contacted by a member of the team.

  • Mentees

    To join our programme, you must:

    ● work in a client-focused marketing role – for example, as a brand and marketing manager, digital marketer, marketing director, social media manager, campaign director, global digital marketing manager, campaign coordinator, product marketer, etc.

    ● have up to seven years of professional experience

    ● be employed full-time with at least two years of professional experience

  • Candidates must be nominated by a mentor who will participate alongside them in a dedicated mentorship experience. Seats are limited and the top candidates will be selected by LIONS and Brand Innovators.

    Approved applicants will receive a confirmation email including date and location details.

    If you’re a junior marketer interested in attending, share the opportunity with your senior leaders so they can nominate you.

Who's spoken before

Mark Kirkham
CMO, PepsiCo

Suzanne Powers
Founder & Co-CEO, All&

Kevin Tolson
Head of Dove & Shea Moisture, Deodorants Unilever

Christina Ryan
Vice President Group Director, VML

Steve McGowan
President & Co-founder, OREO

Nicholas Piris
Global Head of Strategy & Client Marketing, Bloomberg Media

The Brand Marketer Academy is trusted by some of the world’s leading brands.

Innovid
PepsiCo
Havas
Vurvey Labs
Indeed

Coming to a city near you in 2026

LIONS Brand Marketer Academy: Chicago

28–29 September 2026

LIONS Brand Marketer Academy: Los Angeles

9–10 December 2026

LIONS Brand Marketer Academy: Atlanta

Dates TBC