A conversation on culture and commerce with Dr. Marcus Collins, LIONS Master of Cultural Influence Programme Director, and Levi's CMO, Kenneth Mitchell
Dr Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture.
Before his advertising tenure, Marcus worked on iTunes + Nike sports music initiatives at Apple and ran digital strategy for Beyoncé.
As the LIONS Master of cultural Influence Programme Director, he'll be on hand to answer any questions about how you and your team can master cultural fluency for brand growth .
Join us along the French riviera and connect with senior marketing leaders in this informal and inspirational session.
Thursday 25 June, 09:15 - 10:30, Club Croisette, The Palais
“What is culture, exactly? Mr. Collins calls it the operating system by which we live, and includes identity, shared language, social norms and cultural production - art, movies, fashion and branded products. To help develop this picture he hauls in the big guns of social psychology, anthropology and even French philosophy, marshaling such forces in an elegantly friendly writing style.” - Wall Street Journal
