WARC Strategy Fundamentals
Kickstart your strategy career
The essential course for early-career strategists, and anyone looking to sharpen their strategic mind.
Creative ideas without strategic thinking don’t deliver results. At best, they’re underwhelming – at worst, they can be damaging to your business or brand. It’s only by mastering the core skills of strategy that you can come up with data-driven plans destined to impress.
WARC Strategy Fundamentals will help you build a strong foundation in strategy, and understand the value it brings to both agencies and clients.
Over the online, self-paced course, you’ll learn from award-winning case studies and hear directly from top strategists – as you explore the thinking that shapes great work. Giving you the latest industry insights alongside proven, practical frameworks you can apply to your work right away.
Who is this course for?
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The WARC Strategy Fundamentals gives you the tools to fast track your strategy career. With that in mind, the course is aimed primarily at junior and entry-level strategists, and anyone in the industry looking to sharpen their strategic mind.
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Working within a creative, media or PR agency? New to the role and keen to fast-track your success? Ready to stand out in meetings, both internal and external? This is for you. A strong strategy background is essential delivering campaigns that hit goals and keep clients happy – and this course is the key to progressing with confidence.
6 modules to help you master strategy
Defining the role of strategy
Learn about the history of the planning and strategy role and understand how it’s evolved – as well as exploring some of the tensions in modern strategy.
You’ll hear from leading strategists in different types of agencies. Helping you understand the role of strategy, and the skills you might need.
The building blocks of effective strategy
Understand how agency strategy and communications fit into the bigger marketing strategy, and how that fits into a client’s broader goals. Get crystal clear on the space your brand – and you as a strategist – can play in.
Learn the essential frameworks that’ll help you formulate a response for some of the big questions a brand needs to answer.
Understanding customers
Understand the core principles of researching consumers. Learn to extract the signal from the noise, unlock great insights and bag better brand outcomes.
You’ll be introduced to different research techniques, the importance of cultural research, and how bad research can create a ‘marketing bubble’ – also, why strategists must retain a link to real life.
Once you have the basics covered, this module will give you a solid grounding in some of the key theories in how customers make decisions.
All about briefs and briefing
Learn the key ingredients to getting briefs right every time.
It’s a key industry skill, but too often briefs fall short. Brief writing is at the heart of successful advertising as it bridges the gap between strategy and creativity – turning that creativity into audience reach. This is where you’ll master the brief.
Strategist as an effectiveness Champion
Fostering an effectiveness culture within your team will elevate the strategic value of your role and drive better business results. It’ll lead to better client relationships, too.
Learn to define objectives linked to business outcomes, foster a mindset that prioritises measurable results, and understand the drivers of effectiveness.
Developing your strategy career
Learn how to document and showcase your strategic impact through effective portfolio development and contribution tracking. This module will help you build relationships with mentors and senior advisors and accelerate your career development.
More than that, it’ll help you translate your strategic skills for different career paths – like client-side, consulting, and independent work – so you can make your strategy career truly your own.
Take your seat
Ready to go? If you’re based in the United States of America, Canada, United Kingdom, France, Spain, Germany, or Italy and paying for your own place on this course, you can get started below.
Learn more
Based outside of the United States of America, Canada, United Kingdom, France, Spain, Germany, or Italy, being funded by your company or interested in a group booking? We’re on hand to talk you through your options.
Why choose this course?
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Certified by WARC | WARC is the industry’s most rigorous and trusted strategy authority, and has been working with the world’s best strategists for 40 years.
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Delivered by experts | Access to WARC’s established network means that you have the latest strategists' thinking and tried and tested frameworks, right at your fingertips.
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A faster path to success | The course is specifically aimed at strategy newbies. It’s all about providing you with the fundamentals and getting you up to speed on the most important and recurring aspects of your role.
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Your official certification | You’ll leave the course with an official certification. Signifying your commitment to making creative marketing that delivers tangible results.
When you complete the WARC Strategy Fundamentals, you’ll be able to explain:
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the role of strategy and the value it brings to agencies and clients alike
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why award-winning work wins, and some of the best strategists in the industry do their job
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the latest strategists’ thinking and the theory behind tried and tested, actionable frameworks
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the art of how to write a compelling creative brief
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how customers work, and the key theories of how they make decisions.
Transform your career.
Learning opportunities from LIONS offer a blend of theory and practical elements from globally-known practitioners
– leaving you ready to progress your career in creativity.
