The Brief 2026 in partnership with Re:wild

Make a difference to your career, to society, and win your way to Cannes Lions 2027.

What happens when creatives from over 60 countries work on one brief?

Six editions have shown us – it’s extraordinary every single time.

The Brief #6 is here and we’re calling all creatives, strategists and marketers to work alongside people from different disciplines, experience levels and cultures. Get your ideas in front of a Cannes Lions-level Jury, win your way to the Cannes Lions 2027, and drive real change for society.

This year, The Brief is open to LIONS Learning alumni (in-person or digital) and subscribers of The Work, Contagious, WARC, Effie Insights and LIONS Intelligence.

Who will your work support?

We’re partnering with Re:wild to champion the critical work of protecting and restoring the wild.

Founded by leading scientists and actor Leonardo DiCaprio, Re:wild works to revive the wild at the scale our planet urgently needs.

Your pro-bono brief is to craft a striking campaign that amplifies its mission and inspires action.

Last year, 280 competitors from 68 markets took on The Brief #5 to support The Lotus Flower’s work.

This is your chance to do the same for Re:wild. Make a difference to the world – and your career.

Competition timeline

Applications close: 21 August
Live Briefing: 3 September
Submission deadline: 24 September
Judging: 28 September - 12 October
Live judging: 22 & 23 October
Winners Announcement: 30 October

Frequently Asked Questions

The Brief is open to subscribers to The Work, Contagious, WARC, Effie insights, LIONS Intelligence I Creative Marketing OS and LIONS Learning Alumni.

LIONS will assign entrants to their respective teams. When putting these teams together, professional experience, company, and job type are all taken into account. To reduce the problems that occur with working across several time zones, location is also taken into account.

Enter your content here...Working remotely will require self-management, which is why we highly recommend that teams appoint a team coordinator.

In the past, teams have mentioned spending around 10-15 hours on the project, with some evenly distributing their time over the 4-week sprint and others focusing more towards the end of the period. Ultimately, the amount of time spent on the project will depend on how the team decides to work together, which is why we suggest having a meet & greet call before the live client briefing.

Shortlisted teams will have 7 minutes to present to our jury of senior industry specialists, followed by 7 minutes of Q&A. Your presentation must demonstrate how you have answered the clients brief and how you believe it will help them successfully achieve their goal.

Winners of The Brief will receive complimentary tickets to the Cannes Lions International Festival of Creativity (travel and accommodation are not included).

If you are a Subscriber to The Work, Contagious, WARC, Effie insights, LIONS Intelligence I Creative Marketing OS and LIONS Learning Alumni, then you are eligible to enter.

There is no fee to enter.

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