The Brief 2025
Make a difference
In Partnership with The Lotus Flower
The Brief is back for its fifth edition – and this time it's open to LIONS Learning alumni, and subscribers of The Work, Contagious and WARC.
If you’re a creative, strategist or marketer at any level, The Brief gives you an unmissable opportunity – having your work judged by a Cannes Lions-level jury. Now’s your time to get recognised on a global stage, and collaborate with people from different cultures to drive positive change for society.
Last year, 462 creatives from 56 countries all worked on the same single challenge in The Brief #4 – using their creativity for good to create campaigns with UNICEF.
For The Brief #5, LIONS and The Lotus Flower are partnering to set a new global brief that calls on creatives to create a striking and memorable campaign that marks the 10-year anniversary since the founding of The Lotus Flower.
And if doing good in the world wasn’t rewarding enough, The Brief winners receive delegate passes to Cannes Lions for the following year.
This is your moment. Be part of it.
Register now
Competition timeline
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Applications close: 21 August
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Live Briefing: 4 September
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Submission deadline: 2 October
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Judging: 6-24 October
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Live judging: 13 & 14 November
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Winners Announcement: 21 November
Read our frequently asked questions here
