Fernando Machado is a visionary global marketer with a passion for cultivating brands and driving business growth. Over the years, he has garnered a distinguished reputation for himself and the brands he's helmed, focusing on understanding consumers to create distinct propositions, innovation, design, and strategic marketing approaches.

With more than 200 Cannes Lions Awards and Creative Marketer & Brand Marketer of the year to his name, Fernando is known for pushing creative boundaries to drive business growth. His journey began as an intern, and he climbed the ranks across diverse product categories and brands. Notably, he led ground-breaking initiatives, including Dove’s revolutionary ‘Real Beauty Sketches’, Burger King’s Titanium Grand Prix winning ‘Whopper Detour’ and Gold Lion wins for the start-up NotCo with 'We Didn't Write This Campaign' & ‘Mayo Haters’.