LIONS cMBA On Demand: Module 8

LIONS cMBA On Demand: Module 8 | Informa

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Course curriculum

1. Welcome to Module 8
2. Module 8 overview
1. Why storytelling matters
2. Tell a compelling story
3. Credible connections
4. Bring the feels
5. Invite the audience in
6. Share your thoughts
1. Know your audience
2. Craft with the target community
3. Select relatable characters
4. Keep developing your cast
5. Share your thoughts
1. Embrace vulnerability
2. Fight for what hurts the world
3. Embrace conflict
4. Add value against authenticity
5. Show, don't tell
6. Reality can be harrowing
7. Share your thoughts
1. Leave room for imagination
2. Keep them guessing
3. Harness the power of brand identity as clues
4. Get the audience to close the loop on humour
5. Be authentic
6. Cut to the chase
7. End with action
8. Share your thoughts
1. Make a long-term commitment
2. Seek out feedback
3. Keep it real
4. Share your thoughts
1. ‘1984’
2. ‘Viva La Vulva’
3. ‘The Secret’
4. ‘The Israelites’
5. ‘One House To Save Many’
6. Storytelling references
7. Share your thoughts
1. Address hopes, fears and dreams
2. Make it relatable
3. Make the audience the star of the show
4. Share your thoughts
1. Big emotions
2. Create confusion
3. Dial up the disgust
4. Find comfort in discomfort
5. Horror show
6. Share your thoughts
1. How to be a challenger brand
2. David and Goliath
3. Challenger creative companies
4. Share your thoughts
1. Keep it real
2. Go straight to the point
3. Turn to truth
4. Surprise and delight
5. Surprise and shock
6. Display real reactions
7. Immerse the audience
8. Share your thoughts
1. Cultural relevance
2. Hard-hitting reality
3. Keep it simple…yet powerful
4. Rewarding simplicity
5. Pursue better
6. Share your thoughts
1. You're On The Jury: Glass: The Lion for Change
2. You're On The Jury: ‘The Pen to Right History’
3. You're On The Jury: ‘The Pen to Right History’ Vote
4. The Jury's Verdict: ‘The Pen to Right History’
5. You're On The Jury: ‘HERALBONY’
6. You're On The Jury: ‘HERALBONY’ Vote
7. The Jury's Verdict: ‘HERALBONY’
8. You're On The Jury: ‘Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement’
9. You're On The Jury: ‘Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement’ Vote
10. The Jury's Verdict: ‘Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement’
11. You're On The Jury: ‘The University of Dyslexic Thinking’
12. You're On The Jury: ‘The University of Dyslexic Thinking’ Vote
13. The Jury's Verdict: ‘The University of Dyslexic Thinking’
14. You're On The Jury: ‘Grad in Black’
15. You're On The Jury: ‘Grad in Black’ Vote
16. The Jury's Verdict: ‘Grad in Black’
17. The Jury's Verdict: Summary
1. Module 8 executive summary
1. Module 8 feedback

About this course

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LIONS cMBA On Demand: Module 8 | Informa

Course curriculum

Introduction to Module 8

How to Build a Brand Narrative

Developing Stories that Resonate: Audience and Characters

Developing Stories that Resonate: Representing Reality

Developing Stories that Resonate: Brand and Identity

Developing Stories that Resonate: The Long Haul

Library of Lion-winning Classics

How to Maintain Success

The Power of Feeling

The Underdog’s Guidebook

The Power of Authenticity

Align with your Audience

You're On The Jury: Glass

Executive Summary

Module 8 Feedback

About this course

Discover your potential, starting today