LIONS cMBA On Demand: Module 5

LIONS cMBA On Demand: Module 5 | Informa

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Course curriculum

1. Welcome to Module 5
2. Module 5 overview
1. The creative mindset
2. The different styles of thinking
3. When to use linear and lateral thinking
4. Linear and lateral thinking in action: Apple
5. Linear and lateral thinking in action: Dove
6. Deconstructing Lion-winning work
7. Share your thoughts
1. The LIONS cMBA Idea Toolbox
2. Attribute listing: What is it?
3. Attribute listing: An example
4. Create your own attribute listing tool
5. Attribute listing in action: Heinz Ketchup
6. Attribute listing in action: M&M’s
7. Share your thoughts
1. Design thinking: What is it?
2. Design thinking tools
3. Create your own design thinking tool
4. Design thinking in action: Ariel
5. Design thinking: Digging deeper
6. Share your thoughts
1. Challenging norms: What is it?
2. Challenging norms in action: Super Extra Rice
3. Challenging norms in action: CoorDown
4. Share your thoughts
1. Substitution: What is it?
2. Substitution in action: Back Market
3. Substitution in action: Familias Sobreviviendo al Femicidio
4. Share your thoughts
1. Combinational creativity: What is it?
2. Combinational creativity in action: Academy of Motion Picture Arts and Sciences
3. Combinational creativity: Digging deeper
4. Deconstructing Lion-winning work
5. Share your thoughts
1. SCAMPER: What is it?
2. SCAMPER in action: Substitute
3. SCAMPER in action: Combine
4. SCAMPER in action: Adapt
5. SCAMPER in action: Modify, magnify or minify
6. SCAMPER in action: Put to another use
7. SCAMPER in action: Eliminate
8. SCAMPER in action: Reverse
9. Share your thoughts
1. Design thinking for communicators: What is it?
2. Human-centred solutions
3. An iterative and collaborative process
4. Collaborate with the customer
5. Share your thoughts
1. Customer-centric measurement
2. Adapting to changing consumer behaviour
3. Strengthening customer relationships
4. Competitive advantage
5. Share your thoughts
1. Make ‘em laugh
2. Building the case for humour
3. The different types of humour
4. Share your thoughts
1. Hungerithm
2. The Power of a Fragrance
3. The Truth
4. Synthetoceras
5. Burger Glitch
6. The Misheard Version
7. Whassup
1. You're On The Jury: Creative Commerce Lions
2. You're On The Jury: ‘The Wedding Rice’
3. You’re On The Jury: ‘The Wedding Rice’ vote
4. The Jury’s Verdict: ‘The Wedding Rice’
5. You’re On The Jury: ‘Preserved Promos’
6. You’re On The Jury: ‘Preserved Promos’ vote
7. The Jury’s Verdict: ‘Preserved Promos’
8. You're On The Jury: ‘Certified Toasters’
9. You’re On The Jury: ‘Certified Toasters’ vote
10. The Jury’s Verdict: ‘Certified Toasters’
11. You're On The Jury: ‘Coupon Rain’
12. You’re On The Jury: ‘Coupon Rain’ vote
13. The Jury’s Verdict: ‘Coupon Rain’
14. You're On The Jury: ‘Sad Kama-Chan’
15. You’re On The Jury: ‘Sad Kama-Chan’ vote
16. The Jury’s Verdict: ‘Sad Kama-Chan’
17. The Jury’s Verdict: Summary
1. Module 5 executive summary
1. Module 5 feedback

About this course

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LIONS cMBA On Demand: Module 5 | Informa

Course curriculum

Introduction to Module 5

The Way You Think

The LIONS cMBA Idea Toolbox: Attribute listing

The LIONS cMBA Idea Toolbox: Design thinking

The LIONS cMBA Idea Toolbox: Challenging norms

The LIONS cMBA Toolbox: Substitution

The LIONS cMBA Toolbox: Combinational creativity

The LIONS cMBA Toolbox: The SCAMPER tool

Design Thinking for Communicators

How to Evaluate the Idea

Harness the Power of Humour

The LIONS cMBA Humour Hall of Fame

You're On The Jury: Creative Commerce Lions

Executive Summary

Module 5 Feedback

About this course

Discover your potential, starting today