LIONS cMBA On Demand: Module 4 | Informa

Course curriculum

1. Welcome to Module 4
2. Module 4 overview
1. A confluence of external factors
2. Replicating the essential essence of a culture
3. Combine a vision with the practical
4. Share your thoughts
1. A supportive environment is vital
2. Build strong relationships
3. Be vulnerable
4. It's about process as well as people
5. Curiosity unlocks value and creativity
6. Develop a ‘fail fast, learn quickly’ mindset
7. How to fail well
8. Get comfortable with failure
9. Share your thoughts
1. Why does diversity matter?
2. The business benefits of diversity
3. Underpin diversity with inclusion
4. Identify what you need to fix
5. Share your thoughts
1. Creativity pays
2. Get the whole company invested in creative effectiveness
3. Data and analytics have a place in the creative process
4. The importance of open collaboration
5. Build a positive sense of shared ownership
6. A true creative culture exists across the whole company
7. Share your thoughts
1. True disruption
2. The power of the client–agency relationship
3. Get to know the territory
4. Swim upstream
5. Culture drives disruptive approaches
6. Try hackvertising
7. Analyse the success outside your category
8. Reinvent your product’s image
9. Share your thoughts
1. Car brand adapts approach from the sharing economy
2. App turns gaming into medicine
3. Real estate brand borrows from entertainment
4. Share your thoughts
1. Immersive storytelling makes medicine more friendly
2. Tapping into the subconscious of the scroller
3. Merging ChatGPT and Instagram to call out sexism
4. Share your thoughts
1. Red light, green light
2. Creating the legend of a global icon
3. Gaming turns to banking
4. Share your thoughts
1. You're On The Jury: Sustainable Development Goals Lions
2. You're On The Jury: 'Saltanat Light'
3. You’re On The Jury: ‘Saltanat Light’ Vote
4. The Jury’s Verdict: ‘Saltanat Light’
5. You're On The Jury: ‘Minefield Honey: Harvesting Hope’
6. You’re On The Jury: ‘Minefield Honey: Harvesting Hope’ Vote
7. The Jury’s Verdict: ‘Minefield Honey: Harvesting Hope’
8. You're On The Jury: ‘The Amazon Greenventory’
9. You’re On The Jury: ‘The Amazon Greenventory’ Vote
10. The Jury’s Verdict: ‘The Amazon Greenventory’
11. You’re On The Jury: ‘Animal Alerts’
12. You’re On The Jury: ‘Animal Alerts’ Vote
13. The Jury’s Verdict: ‘Animal Alerts’
14. You’re on the Jury: ‘Comeback Kicks’
15. You’re On The Jury: ‘Comeback Kicks’ Vote
16. The Jury’s Verdict: ‘Comeback Kicks’
17. The Jury’s Verdict: Summary
1. Module 4 executive summary
1. Module 4 feedback

About this course

67 lessons