LIONS cMBA On Demand: Module 3 | Informa

Module Overview

1. Welcome to Module 3
2. Module 3 overview
1. Introduction to behavioural economics
2. How to grab attention
3. Nudge theory
4. System thinking
5. Rational choice theory
6. Loss aversion
7. The anchoring effect
8. Status quo bias
9. The endowment effect
10. Share your thoughts
1. Create a sense of urgency
2. Revel in the rare
3. Social proof
4. The IKEA effect
5. Loyalty: Encouraging your customers to stay with you
6. Pricing psychology
7. The framing effect
8. A summary of behavioural economics theories in practice
9. Share your thoughts
1. The big idea
2. How to use EQ
3. Make the audience the hero
4. Power up with cultural relevance and resonance
5. Embrace the risk
6. Measuring cultural resonance
7. Attentive curiosity
8. Share your thoughts
1. Storytelling through consumer experiences
2. User-generated content for authenticity
3. Leverage social listening for insights
4. Be authentic
5. Share your thoughts
1. Where are we today?
2. Tap into consumers’ consciousness
3. Humanise technology
4. Inclusivity in brand messaging
5. Empathy in health and wellness
6. Opening up conversations
7. Share your thoughts
1. Research and understand cultural norms
2. Use inclusive and universal themes
3. Engage local experts or consultants
4. Adapt your communication style
5. Feedback and continuous learning
6. Share your thoughts
1. Assuming one size fits all
2. Cultural stereotyping
3. Language misinterpretations
4. Play around with words
5. Respect local customs and traditions
6. Plan for beneficial backlash and hold your ground
7. For a creative edge, look into local legislation
8. Overlooking nonverbal communication
9. Be pragmatic if you cause offence
10. Share your thoughts
1. You’re On The Jury: Brand Experience & Activation
2. You’re On The Jury: ‘Hagelchup’
3. You’re On The Jury: ‘Hagelchup' Vote
4. The Jury’s Verdict: ‘Hagelchup’
5. You’re On The Jury: ‘Fictional Insurance'
6. You’re On The Jury: ‘Fictional Insurance’ Vote
7. The Jury’s Verdict: ‘Fictional Insurance’
8. You’re On The Jury: ‘Night Classroom’
9. You’re On The Jury: ‘Night Classroom’ Vote
10. The Jury’s Verdict: ‘Night Classroom’
11. You’re On The Jury: ‘Caption with Intention’
12. You’re On The Jury: ‘Caption with Intention’ Vote
13. The Jury’s Verdict: ‘Caption with Intention’
14. You’re On The Jury: ‘IKEA Hidden Tags’
15. You’re On The Jury: ‘IKEA Hidden Tags’ Vote
16. The Jury’s Verdict: ‘IKEA Hidden Tags’
17. The Jury’s Verdict: Summary
1. Module 3 executive summary
1. Module 3 feedback

About this course

76 lessons