Course curriculum

    1. Welcome to Module 2

    2. Module 2 overview

    1. Prepare for the LIONS cMBA

    2. Why stress is bad for creativity

    3. Find your flow state

    4. How to get into flow

    5. The flow super-trick

    6. Share your thoughts

    1. The case for creativity

    2. Go for growth

    3. The magic of metrics

    4. Resetting the business around creativity

    5. The power of the partnership

    6. Better briefing

    7. The time to aim higher

    8. Creative courage

    9. Share your thoughts

    1. Why equity, representation and accessibility matter

    2. How to make work more representative

    3. Explore a new perspective

    4. Insights lead to innovation

    5. Learn to listen

    6. Cultural sensitivity in communications

    7. Share your thoughts

    1. Tools and techniques for assessing creative work

    2. Analysis time

    3. Heineken Creative Ladder

    4. Contagious Standard

    5. AB InBev Creative Spectrum

    6. The HumanKind™ Scale

    7. FCB’s 456 Scale

    8. Creative Effectiveness Ladder

    9. Idea analysers

    10. Share your thoughts

    1. LIONS cMBA Inspiration

    2. AXA - Three Words

    3. The Unfiltered History Tour

    4. The Greatest

    5. Coca-Cola:#CokeHands

    6. The Best Place in the World to Have Herpes

    7. The Soot Life Expectancy

    8. Real Beauty Sketches

    9. The Zimbabwean Newspaper, thezimbabwean.co.uk

    10. Share your thoughts

About this course

  • 46 lessons